Edit Project

Use this cluster for prompts where the user is researching, learning, diagnosing a problem, or trying to understand hair colour topics before choosing a product. This includes broad informational prompts, how-to questions, definitions, troubleshooting, hair colour education, shade education, grey hair education, root coverage education, brassiness, colour correction, glosses, balayage, highlights, semi-permanent vs permanent explanations, hair dye safety, ingredients, sensitive scalp questions, PPD/ammonia/peroxide questions, aftercare, maintenance, and “what should I know?” style prompts. Typical signals include: “what is”, “how to”, “why does”, “can I”, “should I”, “how long”, “how often”, “how do I fix”, “how do I cover”, “what causes”, “what happens if”, “difference between” when the intent is mainly educational. Examples: How do I cover grey hair at home? What is the difference between semi-permanent and permanent hair colour? How can I tone down brassy blonde hair? What hair colour suits warm skin tones? Can I dye my hair if I have a sensitive scalp?

Use this cluster for prompts where the user is still researching but is now evaluating options, recommendations, alternatives, or solutions. The user is not necessarily ready to buy, but they are comparing possible product types, treatments, shades, brands, or approaches. This includes “best” prompts, recommendation-led prompts, comparison prompts, suitability prompts with implied product choice, review-style prompts, “this or that” prompts, and prompts asking which type of hair colour, gloss, toner, root product, or shade would be best for a specific need. Typical signals include: “best”, “recommended”, “which is better”, “which should I use”, “what product should I use”, “top”, “reviews”, “alternatives”, “compare”, “versus”, “for me”, “for grey roots”, “for dark hair”, “for blonde hair”, “for sensitive scalp”. Examples: What is the best hair dye for covering grey roots? Which semi-permanent hair colour is best for brunettes? What is the best gloss for dull hair? What is the best at-home hair colour for sensitive scalps? Root touch-up spray vs root touch-up brush: which is better?

Use this cluster for prompts where the user is evaluating a specific product category, collection, or product type, rather than just learning about the problem. These prompts usually focus on whether a product category is suitable, how it works, what it does, or which version/type within a category is right. This includes prompts about permanent hair colour, semi-permanent colour, glosses, toners, root touch-up products, blending brushes, concealers, colour masks, treatments, conditioners, shampoos for coloured hair, shade finders, colour charts, and product category use cases. Typical signals include: specific product category terms such as “permanent hair colour”, “semi-permanent hair dye”, “root touch-up”, “root concealer”, “hair gloss”, “toner”, “colour mask”, “shade finder”, “colour chart”, “hair dye kit”, “at-home hair colour kit”, “grey coverage product”. Examples: How do root touch-up products work? Are hair glosses good for coloured hair? Which permanent hair colour shade should I choose? What does a hair colour shade chart mean? Is a root concealer enough to cover grey roots between colouring?

Use this cluster for prompts where the user shows clear buying intent or is looking for availability, retailers, pricing, delivery, offers, or a specific product to purchase. This includes prompts containing “buy”, “shop”, “order”, “where to buy”, “near me”, “stockist”, “available”, “price”, “discount”, “offer”, “sale”, “delivery”, “subscribe”, “online”, “UK”, “boots”, “amazon”, “superdrug”, or other retailer-led/purchase-led wording. Typical signals include: “buy”, “shop”, “where can I buy”, “order”, “price”, “discount code”, “voucher”, “stockist”, “in stock”, “near me”, “delivery”, “subscribe”, “purchase”, “online”. Examples: Where can I buy permanent hair colour online in the UK? Buy root touch-up products for grey hair Best hair gloss to buy online Where can I buy ammonia-free hair dye? Hair colour subscription box UK